Table of Contents CLV Overview 3 Why is CLV More Important Than Ever? 5 How Can CLV Help? 7 Finance 8 Marketing 9 Data Science 10 Customer Service 11 Sales 12 Product 13 Merchandising 14 Corporate Development 15 Supply Chain 16 How Can We Calculate CLV? 15 Should We Build This Capability In-House? 18 Should We Work With Theta? 19 About Our Founders 20