P A G E 1 3 Features/ Products/ Categories Product Development and Customer Preferences Customer Journeys and Pricing PRODUCT Identify features, products, and categories that drive high CLV among customers. Develop new products or enhance existing ones based on customer preferences and behaviors observed in high-CLV segments. Identify valuable and least valuable customer journeys by mapping out the touchpoints and interactions that drive higher CLV. Analyze customer behavior and preferences to determine the key attributes that contribute to higher CLV. Utilize insights from CLV analysis to inform product development decisions and prioritize features that resonate with high-CLV customers. CDetermine price thresholds and strategies that appeal to different customer segments, maximizing revenue while considering CLV potential. Use data analysis and segmentation techniques to identify the characteristics and qualities that attract high-CLV customers. Incorporate customer feedback and market research to align product development with the needs and desires of high-CLV customers. Analyze customer behavior and preferences to optimize the customer journey and pricing strategies for high-CLV customers. How Can CLV Help?