P A G E 1 2 Customer Engagement Collaboration and Business Impact SALES Utilize CLV insights to identify cross-selling and upselling opportunities during sales interactions. Use CLV data to forecast revenue potential and guide sales targeting and territory allocation decisions. Analyze the purchasing behaviors and preferences of high-CLV customers to optimize product recommendations and sales pitches. Track and measure the impact of sales initiatives on CLV metrics to identify areas for improvement and optimization. Tailor sales strategies and messaging based on CLV segments to maximize customer engagement and conversion rates. Provide sales training that emphasizes the value and long- term potential of high-CLV customers. Tailor sales strategies and messaging based on CLV segments to maximize customer engagement and conversion rates. Incorporate CLV metrics into sales reporting and analytics for performance evaluation and goal setting. Collaborate with marketing teams to align sales and marketing efforts based on CLV segments. How Can CLV Help?