P A G E 1 1 Customer Satisfaction Opportunities and Insights Integration and Collaboration CUSTOMER SERVICES Prioritize customer service based on CLV. Identify cross-selling and upselling opportunities during customer service interactions. Incorporate CLV into customer service reporting and analytics. Identify potential advocates among high-CLV customers. Utilize CLV for personalized customer service experiences. Track customer feedback and sentiment analysis related to customer service. Collaborate with the product team for product enhancements based on customer feedback. Implement proactive strategies for at-risk high-value customers. Collaborate with marketing for targeted retention campaigns based on CLV. Customize cancellation flows based on customer CLV. Personalize customer service interactions based on CLV. Determine appropriate customer appeasement based on CLV. Provide training on value-based customer service. How Can CLV Help?

Customer Lifetime Value As Your North Star - Page 11 Customer Lifetime Value As Your North Star Page 10 Page 12