P A G E 9 Acquisition Retention Loyalty and Insights MARKETING Identify high-value customers and their characteristics to target the most valuable segments. Identify high-value or medium-at-risk customers with high CLV and enroll them in targeted retention campaigns, using personalized offers and surveys. Segment customers by expected number of future transactions to more accurately assess loyalty. Allocate resources to high CLV acquisition channels for strategic marketing efforts. Utilize CLV data for personalized experiences and enhanced customer satisfaction. Utilize different marketing levers (e.g., incentives, branding, customer service) based on loyalty tiers. Increase high-value conversions with CLV lookalike audiences and value-based bidding. Implement win-back strategies to re- engage lapsed high- value customers and leverage their potential CLV. Build stronger brand loyalty through customer-centric strategies. Focus on priority KPIs. Suppress low CLV audiences to prioritize higher CLV customers. Customize cancellation flows based on customer CLV, providing tailored offers or alternative solutions. Within low value product categories, find customers with a high “probability active” to cross-sell. Analyze and allocate campaign spend to high CLV campaigns. Enlist medium-value customers in loyalty programs to increase their CLV. Utilize referral-based marketing through high-value customers for word-of-mouth acquisition. How Can CLV Help?