Pricing Strategies and Resource Allocation Forecasting and Financial Analysis Cost Savings and Efficiency Customer Value Assessment FINANCE Optimize pricing strategies based on CLV and allocate resources accordingly. Forecast residual lifetime value and profitability. Identify cost savings and efficiency improvements. Determine profitability of customer segments. Assess the financial impact of improving customer retention rates. Evaluate the financial impact of potential investments. Evaluate the impact of pricing changes and promotional activities Assess value of customer data assets. Calculate ROI of marketing campaigns and conduct scenario analysis. Conduct financial modeling and forecasting based on CLV. Assess profitability of loyalty programs. Forecast residual lifetime value of current customer base. P A G E 8 How Can CLV Help?