P A G E 1 5 Evaluating Potential Investment Understanding the Health of the Company CORPORATE DEVELOPMENT Evaluate potential acquisitions based on customer base CLV to assess the potential value and profitability of the investment. Assess company value based on customer base CLV to gain insights into the overall financial strength and sustainability of the business. Identify partnership opportunities with complementary customer bases to leverage synergies and enhance the potential CLV of the investment. Evaluate the performance of business units and make strategic decisions based on higher CLV opportunities to optimize resource allocation and drive profitability. Evaluate the potential of entering new markets based on CLV to determine the growth prospects and market opportunities associated with the investment. Utilize customer base CLV as a key metric for raising funds or selling the company, showcasing the financial potential and value of the business to potential investors or acquirers. How Can CLV Help?

Customer Lifetime Value As Your North Star - Page 15 Customer Lifetime Value As Your North Star Page 14 Page 16